An Essential Guide for the Whole Branding Team
Publication Date: November 6, 2012 | ISBN-10: 1118099206 | ISBN-13: 978-1118099209 | Edition: 4
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding.
Hardcover: 326 pages
Publisher: Wiley; 4 edition (November 6, 2012)
Language: English
ISBN-10: 1118099206
ISBN-13: 978-1118099209
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